Wednesday, October 30, 2019

Ways that internet has changed political interactions globally Essay

Ways that internet has changed political interactions globally - Essay Example Naturally then, political interactions are no exception. Internet has changed the political interaction globally in a number of ways across the entire â€Å"life cycle† of a political candidate – from the way electoral candidates reach out to the masses for proposing their agendas and for raising funds, to how they interact with the people once in power (or not in power), to how they formulate policy - both domestic and foreign, and finally even to how people oppose the government. Internet, through its large plethora of social networks, news and information sites/blogs has become a major force in the election process globally – for information gathering by masses about the political agendas, for marketing and advertising of candidate’s visions, and for fund raising. The US presidential elections in 2000 marked the beginning of the active use of internet in the election process as all candidates started opening and maintaining their websites. By 2004, blogs started cropping up and became a leading source of information and update for the people about the electoral process, and political parties started using the internet to promote their candidate’s visions. And in 2008, internet made it possible to overcome one of the biggest challenges of the electoral process – collecting small donations cost effectively. Until then, it was considered too costly to get the small donors’ money and was often neglected; the Obama campaign col lected an estimated $300 million through small donations made on the internet and showed how internet could easily overcome this problem with the biggest cost in the process being the transaction fee on cards. The effective use of internet is also often credited for a relatively young and unknown Senator Obama going on to become the president of the US. Internet has also changed the way politicians communicate with the masses in general – for information dissemination and opinion gathering. It allows a rapid interaction

Monday, October 28, 2019

The law relating to organ transplantation Essay Example for Free

The law relating to organ transplantation Essay Organ transplants can vastly improve patients quality of life and benefit their families and society in general by restoring an ill and dependent individual to health. On cost benefit analysis transplants prove ultimately cheaper than long-term dialysis by i 191,000 per patient on average. However, there are fewer donors than there are needy patients although this should not be the case, because the percentage of willing donors lie in the 70s. Nonetheless, actual donations languish in the 20s. I argue that this is due to the misdirected and incoherent legal structure in place. I suggest that to increase the number of organs for transplantation a presumed consent system should be implemented to close the gap between willing and actual donations. In conjunction with improved coordination this will ameliorate the severe shortage. Such a system is ethically and morally justified. I consider other options under cadaveric donation such as increased investment in coordination without a change in the default position of deference to relatives (in the footsteps of Spain), as well as alternatives to cadaveric donation, such as live donations and xenotransplantation. They are however problematic both ethically and practically, such that even if the law formally and effectively ensures that all who need organs get them, it would be normatively wrong. 1 The law relating to organ transplantation The terms of the relevant law must be subject to critique, because ultimately healthcare workers must work within the existing common law and legislation, even as they seek to save patients from an avoidable early death. The definition of death is problematic. Today the concept of brain death has been adopted by most Western countries. Others suggest however that when the capacity for sentience is irrevocably absent, the minimum criteria for personhood no longer exists, despite the presence of a functioning brain stem. Perhaps it is best to admit that it is impossible to define the moment of death with any certainty or precision, and that the important task therefore is to determine at what point in the process of dying organ retrieval becomes legitimate. In the UK, s1(4) of the HTA61 specifies that the doctor be satisfied that life is extinct before organ retrieval may take place but there is no statutory definition of death, leaving that to a matter of clinical judgement. Standard practice is for two independent doctors to perform two sets of tests to determine brain stem death. The HTA61 outdated and prevents the facilitation of a successful programme. The current system tries to allow for all possible scenarios. S1(1) approximates an opt-in system, but there is no definition of who the person lawfully in possession of the body is, and a verbal intention is only legally valid when it is made in the course of the last illness. Further, according to HSC 1998/035, 8. 2, if a patient is a recorded willing donor, there is no legal requirement to establish a lack of objection on the part of relatives, but in practice it is good practice for any objectives raised by relatives to take priority over donors wishes. S1(2) approximates a weak opt-out scheme applying where the deceased has left no recorded expression of his or her wishes. The person lawfully in possession of the body is authorised to remove organs for transplantation if reasonable enquiry shows that the deceased did not object to organ removal or that the surviving spouse or any surviving relative has no objection to the use of the organs. Although it is fairly evident why spouses should be invited to express their views, this does not reflect the reality of the situation in which many adults now live cohabitees or long term partners now fulfil this role. The system is on aggregate incoherent and piecemeal, and when an organ is taken, no one knows for sure why is it because the medical team has requested, or is it because the medical team has procured it under s1(2) of the HTA61? McLean opines that the current legislation is more of a hindrance than an assistance to an effective transplantation programme. So, to increase the number of organs for transplantation a presumed consent system should be implemented in conjunction with improved coordination to ameliorate the severe shortage. Such a system is ethically and morally justified. 2 Dead Donors Presumed Consent Historically doctors were thought reluctant to ask families of the deceased about the possibility of donating their relatives organs. However, Gentleman et al. found that in fact request rates were reasonably high such that the belief that a failure to request is the cause for organs shortage is no longer sustainable. Rather, the problem with the opt-in system is its inability to enforce deceased individuals preferences because the family vetoes it, in part because they were never made known. For a grieving and bereft family, a request for organ donation is difficult to agree to because they can only guess at the wishes of the deceased and if there were any doubt at all, would not the natural answer be a rejection? If relatives had severe objections, they should be taken into account for to do otherwise raises the spectre of the swastika, but the point remains that by changing the default position of organ donation it is a veto clearly against the deceaseds wishes, which would be rather more unlikely to take place than the current veto due to a simple lack of information. It is not that the PC system is ethically unsound. I argue that presumed consent is superior to the opt-in system because it truly ensures autonomy by giving effect to choices each person makes. It gives legal effect to individual autonomy and it ensures truly informed consent when accompanied by public education and information, instead of intuitive responses to organ donation. Nonetheless, some problems with presumed consent have been pointed out. Patient autonomy lies at the very heart of modern medicine and medical research . This is partly a reaction against medical paternalism and an increasing awareness of the integrity of the individual. It may be argued that a presumed consent (PC) system is paternalistic but it concomitantly reinforces individual autonomy and preserves the dignity and integrity of the individual especially in comparison to, for example, an organs market. McLean points out that underpinning the UK system of organ donation is the fundamental view that organ transplantation should be a gift relationship. So Sir Morris doubts that proposals to change legislation to allow presumed consent to be introduced are likely to be publicly accepted. However, why is presumed consent any less a gift? It does not mean widespread harvesting of cadaveric organs. It means greater public awareness and individual choice that is made concrete. More practical considerations also exist. First, the need for sophisticated infrastructure to maintain an opting-out register. But this is a problem of the past century. Today, only Internet access and a computer is necessary. It is no more difficult than maintaining a register for opting-in patients. If the number of donors truly reflects the number that are willing at 70% then it is in fact more efficient to keep a shorter list of those who do not wish to donate, which would constitute only 30% of the population. Secondly, there is a fear of adverse publicity if organs are taken in the face of relatives objections but as argued above, these could be taken into account, and public education moral suasion could persuade the public of the logic of a need for such a system, to cause a change in social values. For example, when the presumed consent system was implemented in Singapore, statistics showed that more people came forward as donors under a separate legal scheme as a result of heightened public awareness of great need. Even the family was more likely to agree to organ harvesting the Muslim cadaver belongs to her family, so despite the exemption of Muslims from the presumed consent system, Muslim donations rose as well. Due to the widespread awareness of the merits of organ donation with public education and the support of religious leaders with clear moral grounds for the scheme, social values developed to embrace this medical system. Third, one might ask if resources could be better employed than on the maintenance of such a system but if it solves the problem of organ shortage and alleviates medical conditions at the knife-edge between life and death, it is a small price to pay in terms of opportunity cost. Alternatives to Presumed Consent Required request of families bypasses individual autonomy. It is precisely the problem with the current system. Financial and medical priority incentives a survey of the systems currently in place reveals that compensation is illegal. Blumstein says that in the US, families are offended when financial incentives are offered when they consent to their deceased relatives organs being donated. Nonetheless, the American Medical Association (AMA) has voted to encourage studies to determine whether financial incentives could increase the pool of cadaveric organ donors. Among strategies considered are small payments to deflect the funeral cost of a relative and preferential consideration for organ donation when a member of someones family has donated an organ. This prioritisation is manifestly unethical it may be pragmatic but why should donation work on this basis? Should it not work on a basis of response to medical need, instead of allowing queue jumping by people who volunteer someone elses organs? Financial incentives could increase the pool of cadaveric organs, but there are other methods to consider namely my proposal of presumed consent which are far more egalitarian and prima facie altruistic so far as cadeveric donations are concerned. Relaxed restrictions amounts to mere tweaking of the existing system which does not address ethical problems with the current system, such as the undermining of individual autonomy. If the list of criteria for the exclusion of donors is made less stringent, to allow a greater pool of potential donors, the final filtrate of donors will still be paltry in comparison with a comprehensive overhaul of the current system. Improved coordination take for example Spains system based on familial consent. The lessons learnt are that a decentralised system appears most effective, comprising 1) local organisations that focus mainly on organ procurement and promotion of donation and 2) large structures that focus on promoting organ sharing and co-operation. This simply means more investment is needed. The real issue remains this: if the main reason forwarded for not having the opt-out system diminished personal freedom is the same reason for why the Spanish coordination system works, should we not be wary, even if the numbers crunch delectably? Coupled with the PC system however this would greatly increase the effectiveness of the organ transplantation system and protect autonomy too. Elective Ventilation of deep coma patients close to death with no possibility of recovery for a few hours to preserve their organs long enough to prepare for their removal after death. A trial held in Exeter in 1988 led to a 50% increase in the number of organs suitable for transplantation, but was halted in 1994 when the Department of Health declared in unlawful, because it was not in the patients best interests but whilst of no direct benefit to the patient, it is not contrary to the patients interests and has the potential to benefit others. Nonetheless, this would still be subject to relatives vetoes without a systemic revamp.

Saturday, October 26, 2019

E-Commerce: The Importance of Gaining the Trust of Consumers :: Personal Narrative Writing

E-Commerce: The Importance of Gaining the Trust of Consumers A crisp autumn breeze rustles through the trees, while I attempt to carry four bags of groceries up the two flights of stairs leading to my New York apartment. The anticipation I had previously felt while awaiting this important day, has now turned into extreme excitement. Today is the day of my interview with my possible future boss. Since I have just recently finished my fourth year of graduate school, I spent the entire summer searching the New York companies and firms for a reasonable job in the marketing business. I received my degree from Columbia University in the marketing aspects of online shopping. During school I studied techniques on how to effectively construct marketing websites. After three weeks of interviews and diligent searches for a respectable position, I became frustrated and overwhelmed. Fortunately, when I was just about to apply for a temporary teaching position at a nearby computer technical college, I met Ray Burke. Actually our very meeting was coincidence. After finishing a walk with my golden retriever, Benjamin, I was relaxing in a small street corner coffee shop when I first spotted Ray Burke. Benjamin became excited by a passing poodle, and took off knocking Ray Burke to his feet. Mortified, I dashed over to the spot where Ray Burke was now spread out on the ground, and observed that he was an older man around sixty. What was left of his gray hair was randomly dispersed and appeared to be stuck to his head with gel. His navy suite jacket was now muddy from his fall. I immediately started apologizing for Benjamin. However, to my surprise, Ray Burke was not mean and angry about the accident. Instead, he actually invited me inside and offered to buy me a cup of coffee. As we sipped our mocha lattes, he asked me about my work and I explained to him that I was n ow searching for a position as developing online markets and websites, but that I was struggling to find jobs in the market. Although I know that the situation was probably mere coincidence, that day I thought what followed next in our conversation was pure fate. Ray Burke turned out to be the CEO of a major marketing company in New York City that recently started a marketing branch concerning the construction of online electronic shopping sites.

Thursday, October 24, 2019

International Migration

Around 70 million people migrate between countries each year. This type of migration is less common than internal migration such as rural to urban migration. There are two reasons why international migration is less common. Firstly the longer distance involved and political controls make it difficult for migrants to move freely between countries. The border between the USA and Mexico is more than an international frontier. It is a boundary where the rich are divided from the poor, Because of the economic contrast that exists on the other side of the border people are constantly attracted to the bright lights and big money that the USA holds. At least 1 million Mexicans try to cross the border every year most of them illegally although the USA has an elaborate security controls along the border, it is impossible to stop everyone. Those illegal immigrants who are caught are deported back to Mexico. Increasingly Mexican immigrants are unwelcome in the USA as they are seen to drain the nations social security and welfare system. In some places the scale of emigration is so high that population levels have fallen steeply. Santa Ines in NorthWest Mexico has lost two thirds of its population. But people leaving the village were not exactly poor. They left the country not out desperation but mainly to improve their quality of life. At one time only the men migrated and when they made enough money they would return home and share the wealth with their family. It is mainly young adults who migrate and so they leave ageing communities behind. With few children left, these communities will gradually die. Immigrants have a deep impact on America. There is an ideal of America as a destination of hope and opportunity where the poor and the oppressed can make a new life but they bring with them a trail of tension between natives and newcomers, hostility expressed in job discrimination and riots, and laws designed to keep immigrants out rather than welcome them in. These newcomers were the people who built America. They dug canals, cut the timber and laid down the foundations for the megacity. The greatest flow of immigrants took place between 1820-1920 when more than 30 million people poured into the USA. Around 8 million come from Mexico which created a mass overload on the country. One impact of the great diversity of people who have immigrated to the United States is frequent racial and cultural tensions. Clashes have forced America to confront the difficulties of accommodating such differences while remaining a democracy.

Wednesday, October 23, 2019

Education in the Twisted Military School

Not many of the boys who enter the Carolina Military Institute as freshmen leave the school as graduates. Set in South Carolina, this is a story seen through the eyes of Will McLean, a sensitive, yet rebellious young boy, who aspires to be an â€Å"institiute man†. He is an intelligent, honest, sarcastic and incredibly funny Irish, working class youth who doesn't hide from the truth or his fears. Secondary characters Dante Pignetti, Mark Santoro, and Tradd St. Croix, come into Will's life as he studies at the institute. Tradd is a fragile young man who chooses military training to please his father. He is sensitive, loyal, and caring. Pig and Mark are the â€Å"big men† of the group. Will considers them his protectors because of their size and sense of loyality. 0n the surface, the institute apppears to be just another military school engaged in training fine southern men to defend the country during the Vietnam War. But behind the clean walls of the school and the stern faces of the upperclassmen is a horrifying secret. The Lords Of Dicipline is a book about four young men, Will, Pig, Mark and Tradd, who are trying to recieve an education in this twisted military school. It's a school where â€Å"the system† rules instead of the teachers. The â€Å"system† is run by upperclassmen, obsessed with upholding the school's reputation for turning out the finest men the country has to offer to the war. Will watches as the boys in his class are dismantled and reassembled to become military men. He watches as boys are tortured because of their differences, as they are run out of the school, and even as they are driven to the threshold of sucide. The instutite seems to change everyone who remains there. It seems to harden them, to turn them into the very men they feared as freshmen. Will fears that he too will be corrupt by the brutality that surrounds him. When Will, Tradd, Pig, and Mark discover that there is a secret oragnization called â€Å"The Ten† that upholds and enforces â€Å"The system† Will becomes determined to expose them and bring to justice the students who were their victims. The Lords of Discipline is a wonderfully chilling and realistic book with believable characters and a great story line. It strtesses the fact that one way of thinking isn't always the right way and if you feel that something is wrong, you should stand up for what you believe in. I really liked this book and I reccomend it to everyone.

Tuesday, October 22, 2019

The Technique In The Great Gat essays

The Technique In The Great Gat essays The Great Gatsby is Fitzgeralds finest novel, it was published in1925, and Eliot considered it to be the first step that America has taken since Henry James1. It is a sensitive and symbolic treatment of themes of contemporary life related with irony and pathos to the legendry of American dream. Nick Carraway, a young Midwesterner who sells bonds in New York, lives at West Egg, Long Islands, which is separated from the city by an ashdump, whose distinctive feature is an oculists faded billboard with a pair of great staring eyes behind yellow spectacles, symbolic of an obscenely futile world. Nicks neighbor is mysterious Jay Gatsby, whose mansion and fabulous entertainments are financed by bootlegging and other criminal activities. As a poor army lieutenant, Gatsby had fallen in love with Nicks cousin Daisy, who later married Tom Buchanan, an unintelligent, brutal man of wealth. Through Nick, he manages to meet Daisy again, impresses her by his extravagant devotion, and makes her his mistress. Her husband takes as his mistress Myrtle Wilson, sensual wife of a garage man. When her husband becomes jealous and imprisons her in her room, Myrtle escapes, runs out on the highway, and is accidentally hit by Daisy, who drives on. Gatsby tries to protect Daisy, and Tom, to whom she h as become reconciled, brings his hatred of her lover to a climax by telling Myrtles husband that it was Gatsby who killed her. Wilson shoots Gatsby and then himself. At the end of the story, Nick leaves the East and returns to the Mid-west. The Great Gatsby is the subject of many and diverse critical assessments and reappraisals that have elevated the novel to its current prominent position in American literature2. In this novel, Fitzgerald used many techniques: the controlled and detached point of view, the crafted structure and symbolism, all these distinguish The Great Gatsby from the style of h...

Monday, October 21, 2019

Deviant Behavior Essays - Criminology, Social Constructionism

Deviant Behavior Essays - Criminology, Social Constructionism Deviant Behavior A person would be considered to be acting deviantly in society if they are violating what the significant social norm in that particular culture is. What causes humans to act certain ways is a disputed topic among researchers for some time now. There are three types of researchers that have tried to answer this question. There is the psychological answer, biological answer, and the sociological answer. With all of the studies that have been performed, no one group has come up with an exact reason to why people behave deviantly. Although, sociologists theories have not been disproved as often as the psychologists and biologists theories because their experiments are too hard to define and no one definition for deviance is agreed upon by all experimenters (Pfuhl, 40). My own curiosity to find out what the influences are behind deviant behavior is the purpose for this paper. We have already discussed this topic during class in part two, chapter four of the textbook which explains devian ce and crime. This section talks more about deviance being a learned behavior. I wanted to find out more information to see if biological factors are also behind this kind of behavior. The most knowledge acquired for why people act deviantly is from the sociological perspective. There is need for more research, if possible, in the psychological and biological perspectives, but there is a lot more known in the sociological viewpoint. The reality that the definition of deviant behavior is considered different by everyone makes it complicated and unknown if a truly accurate answer can ever be found (Pfuhl 18). This is why this topic is important to the study of sociology. Sociologists have more information, and therefore may be closer to finding the cause. For this reason, my main focus in this paper is at the sociological stand point of deviance with some explanations from psychologists and biologists. The family is the link to socialization in ones environment (Four Categories 1). In the family, divorce, conflict within family, neglect, abuse, and deviant parents are the main vindicates for the offsprings actions. Early researches first only thought parental absence affects girls and whites. Modern research finds that the lack of supervision, or support a child needs is a link to delinquency in any race. It occurs more in single parent homes because they have a harder time doing those things. Poverty is also a reason in the family for conflict because it can lead to both family breakups and delinquency. Children need close, supportive, relationships with parents. What promotes deviance in the home is the inhibition to talk to parents. The child may feel that they need to get attention elsewhere, thus acting deviantly if their parents are not there for them. Parents can prevent this by being competent, non-punitive (to a point), non-aggressive or violent, and teach their child high self-confidence. Family conflict has more damaging effects on children than divorce. Where as parental death has less impact than divorce (Four Categories 2). When a parent dies a child at least knows that the parent did not want to leave on his own terms and probably also did not inflict any abuse to his or her psyche before the parent passes away. Also, if a child still has contact with both parents after a divorce, the less likely they will feel neglected and react deviantly. Family size also leaves an adolescent without the necessary attention they need as an individual. Middle children are more likely to behave deviantly because they go unnoticed more than their younger or older siblings. The legal definitions of abuse and neglect varies from state to state but does, in any form, create serious consequences for behavior. It occurs in patterns and not just once, which causes stress, poor self-esteem, aggressiveness, lack of empathy, and fewer interactions with peers. Child abuse is any physical or emotional trauma to a child for which no reasonable explanation is found. Neglect refers to the deprivation that children suffer at the hands of parents (Devinace 1). Such components that comply to these definitions are non-accidental physical injury and neglect, emotional abuse or neglect, sexual abuse, and abandonment. Over one million of the youth in America are

Sunday, October 20, 2019

Elizabeth Gurley Flynn Biography

Elizabeth Gurley Flynn Biography Occupation:  orator; labor organizer, IWW organizer; socialist, communist; feminist; ACLU founder; first woman to head the American Communist Party Dates:  August 7, 1890 - September 5, 1964 Also Known as:  Rebel Girl of Joe Hills song Quotable Quotes: Elizabeth Gurley Flynn Quotes Early Life Elizabeth Gurley Flynn was born in 1890 in Concord, New Hampshire. She was born into a radical, activist, working-class intellectual family: her father was a socialist and her mother a feminist and Irish nationalist. The family moved to the South Bronx ten years later, and Elizabeth Gurley Flynn attended public school there. Socialism and the IWW Elizabeth Gurley Flynn became active in socialist groups and gave her first public speech when she was 15, on Women under Socialism. She also began making speeches for the Industrial Workers of the World (IWW, or Wobblies) and was expelled from high school in 1907. She then became a full-time organizer for the IWW. In 1908, Elizabeth Gurley Flynn married a miner she met while traveling for the IWW, Jack Jones. Their first child, born in 1909, died shortly after birth; their son, Fred, was born the next year. But Flynn and Jones had already separated. They divorced in 1920. In the meantime, Elizabeth Gurley Flynn continued to travel in her work for the IWW, while her son often stayed with her mother and sister. Italian anarchist Carlo Tresca moved into the Flynn household as well; Elizabeth Gurley Flynn and Carlo Trescas affair lasted until 1925. Civil Liberties Before World War I, Flynn was involved in the cause of free speech for IWW speakers, and then in organizing strikes, including those of textile workers in Lawrence, Massachusetts, and Paterson, New Jersey. She was also outspoken on womens rights including birth control, and joined the Heterodoxy Club. When World War I started, Elizabeth Gurley Flynn and other IWW leaders opposed the war. Flynn, like many other war opponents at that time, was charged with espionage. The charges were eventually dropped, and Flynn picked up the cause of defending immigrants who were being threatened with deportation for opposing the war. Among those she defended were  Emma Goldman  and Marie Equi. In 1920, Elizabeth Gurley Flynns concern for these basic civil liberties, especially for immigrants, led her to help found the American Civil Liberties Union (ACLU). She was elected to the groups national board. Elizabeth Gurley Flynn was active in raising support and money for Sacco and Vanzetti, and she was active in trying to free labor organizers Thomas J. Mooney and Warren K. Billings. From 1927 to 1930 Flynn chaired the International Labor Defense. Withdrawal, Return, Expulsion Elizabeth Gurley Flynn was forced out of activism not by government action, but by ill health, as heat disease weakened her. She lived in Portland, Oregon, with Dr. Marie Equi, also of the IWW and a supporter of the birth control movement. She remained a member of the ACLU board during these years. Elizabeth Gurley Flynn returned to public life after some years, joining the American Communist Party in 1936. In 1939, Elizabeth Gurley Flynn was re-elected to the ACLU board, having informed them of her membership in the Communist Party before the election. But, with the Hitler-Stalin pact, the ACLU took a position expelling supporters of any totalitarian government, and expelled Elizabeth Gurley Flynn and other Communist Party members from the organization. In 1941, Flynn was elected to the Communist Partys Central Committee, and the next year she ran for Congress, stressing womens issues. World War II and Aftermath During World War II, Elizabeth Gurley Flynn advocated womens economic equality and supported the war effort, even working for Franklin D. Roosevelts reelection in 1944. After the war ended, as anti-communist sentiment grew, Elizabeth Gurley Flynn again found herself defending free speech rights for radicals. In 1951, Flynn and others were arrested for conspiracy to overthrown the United States government, under the Smith Act of 1940. She was convicted in 1953 and served her prison term in Alderson Prison, West Virginia, from January 1955 to May 1957. Out of prison, she returned to political work. In 1961, she was elected National Chairman of the Communist Party, making her the first woman to head that organization. She remained chairman of the party until her death. For a long time a critic of the USSR and its interference in the American Communist Party, Elizabeth Gurley Flynn traveled to the USSR and Eastern Europe for the first time. She was working on her autobiography. While in Moscow, Elizabeth Gurley Flynn was stricken ill, her heart failing, and she died there. She was given a state funeral in Red Square. Legacy In 1976, the ACLU restored Flynns membership posthumously. Joe Hill write the song Rebel Girl in honor of Elizabeth Gurley Flynn. By Elizabeth Gurley Flynn: Women in the War. 1942. Womens Place in the Fight for a Better World. 1947. I Speak My Own Piece: Autobiography of the Rebel Girl. 1955. The Rebel Girl: An Autobiography: My First Life (1906-1926). 1973.

Saturday, October 19, 2019

May 3, 1808 by Francisco Goya Term Paper Example | Topics and Well Written Essays - 2000 words

May 3, 1808 by Francisco Goya - Term Paper Example The massacre was a violent act that must have left a strong impression on the artist as there are two paintings in existence about the events, one for the fight on May 2nd and the other depicting the events of May 3rd. Whenever an action of war usurps the freedom of a region, resistance becomes the only way in which to fight the occupying armies. As most under armed and poorly manned military resistance goes when attempted by civilians, the rebellion was put down within a day even though French blood was spilled. In order to reassert power and order, the French occupying army arrested and quickly executed those who were most prominent in the uprising. The power of that event and the consequences that followed appeared to have inspire this painter to commemorate the event through the artist medium that was his skill. According to the evidence that the painting presents, the idea that Goya witnessed the events is highly probable. The emotions on the canvas not only provide a tale of the heroism of the rebels, but it shows the despair and the fear that would beyond the romanticism that might be found in a piece that is only documenting what might have happened, rather than the details of what did happen on that sorrowful day. The French army is clearly considered the enemy as they stand in a row that is rigid and without individuality, while the Spanish rebels are shown having individual responses and movement, thus giving them a more human appearance. The French are shown as a unit, a single tide of destruction, where the Spanish are men, vulnerable and The piece is one of two works of art created to commemorate the infamous date and actions of that heroic rebellion. The companion piece, The Second of May 1808, shows a fury of movement with no central action taking the focus of the work. This suggests that a point of view was found by the artist that expressed the confusion and excess of activity that was difficult to process into one focal moment.

Friday, October 18, 2019

Database Systems Concepts Essay Example | Topics and Well Written Essays - 750 words

Database Systems Concepts - Essay Example One more register, known as program counter register, consists of the address for the next instruction to be processed or executed. The stack pointer register is associated with an automated program stack that is located in the address space. Moreover, it can increase its size to the amount of memory available in the system. Generally, the stack point is triggered by the initial instructions of an application program. The stack representing the data structure increases downwards from high memory to low memory. The central processing unit consists of many types of registers. General Purpose Registers are utilized for complex arithmetic calculations. A typical 8086 CPU is associated with 8 general purpose registers which are as follows: AX - the accumulator register are separated into AH / AL. They produce shortest machine code and supports arithmetic logic and data transfer. One of the numbers must indicate AL or AX. They also support multiplication and division, inputs and outputs. à ¢â‚¬ËœBX’ the base address register is separated into ‘BH / BL’ and ‘CX’ count register is separated into ‘CH / CL’. The segmentation of iterative code is conducted by the loop instruction. Moreover, the REP command executes monotonous operations on a string. Furthermore, it helps the counts of bits to transfer and revolve.  Ã¢â‚¬ËœDX’ the data register is separated into ‘DH / DL’. ‘DX: AX’ concatenated into 32-bit register for some MUL and DIV operations. It specifies ports for enter and exit operations. The ‘SI’ source index register is utilized for indicating the data address. Likewise, it is used as a source in some instructions related to strings. The addresses containing offsets are relative to DS. The  Ã¢â‚¬ËœDI’ destination index register is utilized for data addressing indication. In some instructions related to strings, it is also used as destination. The addresses contai ning offsets are relative to ES. The’  BP’ base pointer register is primarily used for accessing parameters that are passed through the stack (8086 registers). The addresses containing offsets are relative to SS. The stack pointer register always indicates to the item available on the top of the stack. The addresses containing offsets are relative to SS. It also indicates to word and an empty stack may have ‘SP = FFFEh’ value. Special purpose Accessible Application registers are combined with eight 4-bit registers for holding the status of the previous instruction. Segment Registers are divided in two parts in typical ‘x86’ architecture, named as segment and an offset. Segment registers are utilized to store segment values. The ‘CS’ indicates the segment including the current program. ‘DS’ indicates at segment including variables are. ‘ES’ extra segment register indicates its usage. SS register indicate s the segment enclosing the stack. Special Kernel Mode Registers enables the execution of a user within the kernel space (8086 registers). The significant advantage of this procedure is valuable because it is an efficient mechanism for distribution of code and data. For instance, memory can contain only one copy of an editor or a compiler. Editor is a program that can be compared with the word processor. Although, the main purpose of the editor is to amend the source code. The source code is defined as â€Å"Every computer program is written in a programming language,

Executive Report Essay Example | Topics and Well Written Essays - 500 words

Executive Report - Essay Example The construction of the EOS lends itself to gathering data on a wide range of topics. It provides executives the opportunity to offer anonymous observations on the overall economy, as well as local governmental policies that support or infringe upon development. The tabulation of this data is particularly helpful in drawing conclusions on specific in-country governmental policies that support competitiveness. The benchmark comparisons yield a clear view of which nations are facilitating growth, and those countries that can improve competitiveness and growth through policy adjustments. My first recommendation is that the EOS be shortened in length. While it is a very thorough data collection tool, consideration should be given to the respondents. These members of senior management have significant duties and time constraints. The EOS would increase the likelihood of a higher response rate if it would permit the executive to complete the questionnaire in a shorter amount of time.

Thursday, October 17, 2019

International labor standards Essay Example | Topics and Well Written Essays - 1000 words

International labor standards - Essay Example The ILO is perhaps the only institution of its kind in the world which has the capability and credibility to ensure that international labor standards are implemented and this has lent credence to its continued existence. This agency’s recommendations tend to mainly provide guidance to its 183 member states but while this may be the case, its various conventions tend to be given the status of treaties, which are often binding on its members. Despite this being the case, it is a fact that these conventions do not go into force in the ILO member countries until such a time as they are ratified by individual governments. It is through the establishment of labor standards among ILO member states that it is possible to promulgate and enforce those national laws that are in line with its conventions (Warnecke & De Ruyter, 2010). Thus, it is through these means that the ILO work towards ensuring that international labor standard are enforced in order to protect the labor resources of the world from abuse. The ILO was established in 1919 during the Paris Peace Conference, the aim of the latter being an attempt to ensure that there was a lessening of public support for communist ideals. It is because of this that the allies chose to insert clauses into the peace treaty which would ensure that there would be the protection of labor unions as well as the rights of workers in the diverse industries of the world at the time. It was agreed that an international body, whose main purpose was to help in the guidance of international labor relations, would be established in the future. The first annual conference of the newly created organization was took place on October 1919 i Washington D.C. and it is during this conference that there was the adoption of the first six international labor conventions. These conventions dealt with the working hours in industry, how to define and handle unemployment, maternity protection, the minimum age to work,

Boston marathon bombing Research Paper Example | Topics and Well Written Essays - 2500 words

Boston marathon bombing - Research Paper Example Boston marathon bombings. Thesis Statement This paper intends to identify the various aspects associated with the Boston Bombings Massacre. In relation to this context, the paper also aims at fulfilling the objective of learning the possible ways through which future attacks similar to that of Boston Marathon Bombings can be prevented. In addition, the paper will also reflect upon the roles that have been played by the police along with other authorities in the case along with the benefits that can be attained by them if such similar instances occur in the near future. Introduction The Boston Marathon bombings that was held on 15th of April, 2013 kept the world speechless. The Boston Marathon bombings revealed about the grievous damage that can be caused by using few household appliances and lower-power explosive resources. This massacre took away 3 lives and injured around 264 people (The Boston Globe, 2013). The bombs were responsible for creating high amount of impacts as the bomb s exploded in a continuous manner for around 13 seconds in Boylston Street (The Boston Globe, 2013). Thus, the paper will highlights the concerning factors associated with the adversity of the bombings in an in-depth manner. ... Boston marathon bombing that shook the nation and its people. In relation to this aspect, the paper will also comprise different aspects associated with the prevention of terrorism. Summary In relation to the aspects of the Boston marathon bombing, the paper will provide a clear cut idea pertaining to the adversities associated with it. In this similar respect, the paper will highlight certain argumentative sections comprising the rationale of the attacks backed with further understandings of the subject matter with the help of a short literature review. In relation to the benefits, it can be said that the police can widely be benefitted through the Boston marathon bombing. This fact delivers the maximum amount of weightage owing to the participation of the police in reducing the terrorist attacks in near future. It will definitely allow them to showcase their diversified skills in controlling terrorism and attacks. Moreover, it will also allow the police department to make strong co llaboration with broad governmental authorities to cope up with such drastic attacks in the near future. Moreover, it will also provide them with an in-depth knowledge about the prospective danger that simple household appliances and lower-power explosives can cause. In regards to this incident the view of Southers (2013) states â€Å"the threat does not begin and end with al Qaeda†. This view point also provides an in-sight to the police team about being more cautious and assertive in combatting terrorist attacks. However, Boston marathon bombing in the future definitely poses hazards to the public, which causes great deal of concern in their minds. Further instances of such events will definitely lead

Wednesday, October 16, 2019

International labor standards Essay Example | Topics and Well Written Essays - 1000 words

International labor standards - Essay Example The ILO is perhaps the only institution of its kind in the world which has the capability and credibility to ensure that international labor standards are implemented and this has lent credence to its continued existence. This agency’s recommendations tend to mainly provide guidance to its 183 member states but while this may be the case, its various conventions tend to be given the status of treaties, which are often binding on its members. Despite this being the case, it is a fact that these conventions do not go into force in the ILO member countries until such a time as they are ratified by individual governments. It is through the establishment of labor standards among ILO member states that it is possible to promulgate and enforce those national laws that are in line with its conventions (Warnecke & De Ruyter, 2010). Thus, it is through these means that the ILO work towards ensuring that international labor standard are enforced in order to protect the labor resources of the world from abuse. The ILO was established in 1919 during the Paris Peace Conference, the aim of the latter being an attempt to ensure that there was a lessening of public support for communist ideals. It is because of this that the allies chose to insert clauses into the peace treaty which would ensure that there would be the protection of labor unions as well as the rights of workers in the diverse industries of the world at the time. It was agreed that an international body, whose main purpose was to help in the guidance of international labor relations, would be established in the future. The first annual conference of the newly created organization was took place on October 1919 i Washington D.C. and it is during this conference that there was the adoption of the first six international labor conventions. These conventions dealt with the working hours in industry, how to define and handle unemployment, maternity protection, the minimum age to work,

Tuesday, October 15, 2019

Ethics Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Ethics - Research Paper Example Employees mostly follow the actions of the leaders such that if an employee knows that a leader is dishonest in business dealings, there is the likelihood that he or she will conduct business ignoring the laid down rules and procedures. Ethical climate can best be defined as part of an organisations culture. Organisation is like a tribe where the members have their own way of communicating, beliefs and assumptions as well as power structure. The elements combine to form an organisation’s culture. Different organisations are faced with are faced with different sets of ethical challenges and there is established moral values and norms which serve as guidelines for establishing ethical standards. Ethical climate as such determines what members of an organisation see as right or wrong shaping their ethical decision making and behaviour. Ethical climate is of paramount importance since it boosts the morale of employees, enriches organisational commitment and fosters an involved workforce and improves employee retention (Gilliland, 2007). Biases that affect moral decision making are antisocial actions that harm others in the organisation and by extension affect the productivity of business in such an organisation. Such biases include discrimination due to gender, age, disability, level of education or job definition in the work place. Such ill treatment is guided by existing stereo types and prejudice. These stereotypes for example are the notion that old people cannot learn new skills or the belief that some races are lazy such as the Hispanic. Discrimination in the work place is generally expressed subtly through behaviours such as disregarding the achievements of people due to the colour of their skin, women, and low class status. Hiring and promotion is also done on the same basis such that some organisations will promote men despite having lesser qualifications and experience than the women (Giacalone, 2003). Nepotism is another form of bias that can affect

Fashion and Zara Essay Example for Free

Fashion and Zara Essay At the announcement of her engagement to Spains Crown Prince Letizia Ortiz Rocasolano wore a chic white pant suit. Within a few weeks, hundreds of European women sported the same look. Welcome to a fashion, a trend that sees clothing retailers frequently purchasing small quantities of merchandise to stay on top of emerging trends. In this world of hot today, gauche tomorrow, no company does fast fashion better than Zara international. Shoppers in over 70 countries are fans of Zara’s knack for bringing the latest styles from sketchbook to clothing rack at lightning speed and reasonable prices. ot replenished. Instead they are replaced with new designs to create scarcity value-shoppers cannot be sure that designs in store one day will be available the next. Store managers track sales data with handheld computers. They can reorder hot items in less than an hour. This lets Zara know what’s selling and what’s not; when look doesn’t pan out, designers promptly put together new products. According to Dilip Patel, U. K. commercial director for lnditex, new arrivals are rushed to store sales floors still on the black plastic hangers used in shipping. Shoppers who are in the know recognize these designs as the newest of the new; soon after, any items left over are rotated to Zaras standard wood hangers. Inside and out, Zaras stores are specially dressed to strengthen the brand. lnditex considers this to be of the greatest importance because that is where shoppers ultimately decide which fashions make the cut. In a faux shopping street in the basement of the companys headquarters, stylists craft and photograph eye-catching layouts that are e-mailed every two weeks to store managers for replication. Zara stores sit on some of the worlds glitziest shopping streets—including New Yorks Fifth Avenue, near the flagship stores of leading international fashion brands— which make its reasonable prices stand out. Inditex gives people the most up-to-date fashion at accessible prices, so it is a real alternative to high-end fashion lines, said Luca Solca, senior research analyst with Sanford C. Bernstein in London. That is good news for Zara as many shoppers trade down from higher-priced chains. Catfights on the Catwalk Zara is not the only player in fast fashion. Competition is fierce; but Zaras overwhelming success (recent sales were over $13 billion) has the competition scrambling to keep up. San Francisco-based Gap, which had been the largest independent clothing retailer by revenue until Zara bumped them to second place in 2009, recently posted a 23% decline in full-year sales and had plans to open a modest 50 new stores. Only time will tell if super-chic Topshops entry into the American market causes a wrinkle in Zaras success. Some fashion analysts are referring to all of this as the democratization of fashion: bringing high(eR) fashion to low(er) income shoppers. According to James Hurley, a senior research analyst with New York-based Telsey Advisory Group LLC, big-box discount stores such as Target and Wal-Mart are emulating Zaras ability to study emerging fashions and knock out look-a- likes in a matter of weeks. In general: Hurley said, the fashion cycle is becoming sharper and more immediately accessible. In Fast Fashion, Moments Matter Because style-savvy customers expect shorter and shorter delays from runway to store, Zara International employs a creative team of more than 200 professionals to help it keep up with the latest fashions. It takes just two weeks for the company to up-date existing garments and get them into its stores; new pieces hit the market twice a week. Defying the recession with its cheap-and-chic Zara clothing chain, Zaras parent company Inditex posted strong sales gains. Low prices and a rapid response to fashion trends are enabling it to challenge Gap, Inc. , for top ranking among global clothing vendors. The improved results highlight how Zaras formula continues to work even in the economic downturn. The chain specializes in lightning-quick turnarounds of the latest designer trends at prices tailored to the young—about $27 an item. Louis Vuitton fashion director Daniel Piette described Zara as possibly the most innovative and devastating retailer in the world. Inditex Group shortens the time from order to arrival by utilizing a complex system of just-in-time production and inventory reporting that keeps Zara ahead. Their distribution centers can have items in European stores within 24 hours of receiving an order, and in American and Asian stores in under 48hours. â€Å"Theyre a fantastic case study in terms of how they manage to get product to their stores so quick, said Stacey Cartwright, CFO of Burberry Group PLC. We are mindful of their techniques. lnditexs history in fabrics manufacturing made it good business sense to internalize as many points in the supply chain as possible. Inditex controls design, production, distribution, and retail sales to optimize the flow of goods, without having to share profits with wholesalers or intermediary partners. Customers win by having access to new fashions while theyre still fresh off the runway. During a Madonna concert tour in Spain, Zaras quick turnaround let young fans at the last show wear Madonnas outfit from the first one. Twice a week Zaras finished garments are shipped to logistical centers that all simultaneously distribute products to stores worldwide. These small production batches help the company avoid the risk of oversupply. Because batches always contain new products, Zara’s stores perpetually energize their inventories. Most clothing lines are A Single Fashion Culture With a network of over 1,600 stores around the world, Zara International is Indites’s largest and most profitable brand, bringing home 77% of international sales and nearly 67% of revenues. The first Zara outlet opened shop in 1975 in La. Coruna. It remained solely a Spanish chain until opening a store in Oporto, Portugal, in 1988. The brand reached the United States and France in 1989 and 1990 with outlets in New York and Paris, respectively. Zara went into mainland China in 2001 and expanded into India in 2009. Essential to Zaras growth and success are lnditexs 100 plus textile design, manufacturing, and distribution companies that employ more than 80,000 workers. The lnditex group began in 1963 when Amancio Ortega Gaona, chairman and founder of Inditex, got his start in textile manufacturing. After a period of growth, he assimilated Zara into a new holding company, Industria de Diseno TextiI. Inditex has a tried-andtrue strategy for entering new markets: start with a handful of stores and gain a critical mass of customers. Generally, Zara is the first lnditex chain to break ground in new countries, paving the way for the groups other brands, including Pull and Bear, Massimo Dutti, and Bershka. lnditex farms out much of its garment production to specialist companies, located on the Iberian Peninsula, which it often supplies with its own fabrics. Although some pieces and fabrics are purchased in Asia—many of them not dyed or only partly finished—the company manufactures about half of its clothing in its hometown of La Coruna, Spain. HM, one of Zaras top competitors, uses a slightly different strategy. Around one quarter of its stock is made up of fast-fashion items that are designed in-house and farmed out to independent factories. As at Zara, these items move quickly through the stores and are replaced often by fresh designs. But HM also keeps a large inventory of basic, everyday items sourced from cheap Asian factories. lnditex CEO Pablo Isla believes in cutting expenses wherever and whenever possible. Zara spends just 0. 3% of sales on ads, making the 3-4% typically spent by rivals seem excessive in comparison. Isla disdains markdowns and sales as well. Few can criticize the results of Islas frugality. Inditex recently opened 439 stores in a single year and was simultaneously named Retailer of the Year during the World Retailer Congress meeting, after raking in net profits of almost $2 billion. Perhaps most important in an industry based on image, Inditex secured bragging rights as Europes largest fashion retailer by overtaking HM. According to Jose Castellano, lnditexs deputy chairman, the group plans to double in size in the coming years while making sales of more than $15 billion. He envisions most of this growth taking place in Europe—especially in trend-savvy Italy. Fashion of the Moment Although Inditexs dominance of fast fashion seems virtually complete, it isnt without its challenges. For instance, keeping production so close to home becomes difficult when an ncreasing number of Zara stores are far-flung across the globe. The efficiency of the supply chain is coming under more pressure the farther abroad they go, notes Nirmalya Kumar, a professor at London Business Schoo1. Inditex plans to launch its Zara online store in the United States in 2011. There is every indication that it will do well. A Zara application for the iPhone has been downloaded by more pro spective clients in the United States than in any other market, according to chief executive Pablo Isla—more than a million iPhone users in just three months. In 2010 Zara rolled out its online store in six European countries and plans to progressively add the remaining countries where Zara operates. Analysts worry that lnditexs rapid expansion may bring undue pressure to its business. The rising number of overseas stores, they warn, adds cost and complexity and is straining its operations. Inditex may no longer be able to manage everything from Spain. But Inditex isnt worried. By closely managing costs, lnditex says its current logistics system can handle its growth until 2012. Jose Luis Nueno of IESE, a business school in Barcelona, agrees that Zara is here to stay. Consumers have become more demanding and more arbitrary, he says—and fast fashion is better suited to these changes. But does Zara International have what it takes to succeed in the hypercompetitive world of fast fashion? Or is the company trying to expand too quickly? 1. In what ways are elements of the classical management and behavioral management approaches evident at Zara International? Specify exactly which elements are evident and how they are evident. 2. How can the systems theory and the theory of contingency thinking explain the success of some of Zaras distinctive practices?  List specific points as to how these theories are directly or indirectly related to Zaras practices. 3. Zaras CEO has asked your management consulting firm for advice on how the firm can make immediate improvements to stay ahead of competition. You must choose one of the consultants mentioned in Chapter 2 for this job (ex: Frederick Taylor, Max Weber, Mary Parker Follett). Which one/s would you assign to Zara, and why? Explain your option in detail by discussing exactly what points of the consultant from his/her well-known theories are applicable to Zara and how these may be applied to the company in modern day. . Discuss each of your suggested improvements for Zara in detail. (More specific information, examples). 5. Gather the latest information on competitive trends in the apparel industry, and on Zaras latest actions and innovations. Then answer the following: a. Is the firm continuing to do well? What makes you say so? (List statistics of competition, reviews, etc. Cite sources. ) b. Is Zara adapting in ways needed to stay abreast of both its major competition and the pressures of a changing global economy? What makes you say so?

Monday, October 14, 2019

The Resource Based View Of Wal Mart Management Essay

The Resource Based View Of Wal Mart Management Essay The broad marketing environment of an organisation consists of the intra-organisational interactions amongst its internal factors, as also the external, diverse and inter-related environmental factors that are referred to as the external macro-environment (Lancaster Reynolds, 2001). Michael Porters diamond model states that whilst criteria like location, land, labour and magnitude of local population are conventionally considered to be influential in shaping competitive advantage, the real competitive national advantages are obtained by factors like strategy, organisational structure, business rivalries and competition, and related ancillary industries (Proctor, 2002). Hofstede, in his study of international cultures found that cultures comprise of rituals, values, symbols and heroes and that the bedrock of cultural differences between organisational culture flowed from five dimensions of national culture, (Hofstede, 2001), namely (a) power distance, (b) Uncertainty avoidance, (c) individualism, (d) long-term orientation and (e) masculinity (Vinken, Soeters, Ester, 2004). The larger macro environment, widely referred to as the PESTEL analytical framework, concerns political, economic, societal, technological, environmental and legal factors, whose analysis helps in scrutinising and pinpointing the influence of such environmental forces on organisations (Gray, 1999, P 12). Ritzer (1996) concludes that whilst remonstrating and opposing McDonaldisation is potentially worthwhile, the future of added McDonaldisation appears inevitable (Alfino, Caputo, Wynyard, 1998). The resource-based view (RBV) centres into intra-industry heterogenic organisations and contends that firms are distinctive packets of resources and capabilities providing the foundation for gaining competitive advantages; it conveys that organisations should leverage these self-owned resources even in unstructured international markets (Fahy, 1996). The RBV states that competitive advantage from resources can be achieved only if such resources are precious and enable the exploitation of an external opportunity or the counteracting of a threat (Fahy, 1996). Another critical characteristic of resource is rarity, which is inherently the key to heterogeneity, i.e. competitors should not have or be able to access similar resources rendering competitive advantages (Fahy, 1996). The critical condition of imperfect or limited mobility of resource must be further satisfied; imperfect resources that render competitive advantages must not be tradable amongst competitors (Fahy, 1996). Finally, the resource should be imperfectly imitable (Barney, 1991) or as per Peteraf (1993), render several ex-post restrictions to the opposition (Fahy, 1996). Stalk, Evans and Schulman (1992) aver that Wal-Marts growth, leading to its market supremacy, vests in its unique logistics competencies, which underline the magnitude of capabilities as latent causes of competitive advantage; their cross-docking coordination system makes certain that merchandise between two loading docks is transported in not more than forty eight hours (Fahy, 1996). This has benefited Wal-Mart not only in cutting cost of sales, and thereby improving margins, by 2 to 3 percent, but also in minimising the inventory levels (Fahy, 1996), working capital cycle and interest costs. The above system is therefore, seen to be immensely beneficial in value generation through cost reduction and thereby in being a source of competitive advantage; since it satisfies all requisite criteria (Fahy, 1996). The cross-docking system is rare. As it is resource based in terms of the joint utilisation of personnel, delivery vehicles and transportation and communication systems, it satisfies the condition of imperfect mobility (Fahy, 1996). It is also enormously complicated and thus difficult for competitors to reproduce, vis-a-vis the requisite coordination and communication between vendors, distribution centres, sales depots and outlets; it is this intrinsic ability to raise high barriers to imitation that bestows Wal-Mart with competitive advantage (Fahy, 1996). The advanced management methodologies underlined by the current advances in technology now permit the availability of customised merchandise on mass scales; such mass customisation arises from the juxtaposition of dual Japanese systems of flexible manufacturing, or lean production system, and adaptable marketing systems (Yasumuro, 1993),  (Alfino, Caputo, Wynyard, 1998). Wal-Mart is being able to successfully utilise its resources and competencies in establishing sustained competitive advantage, with appropriate and combined application of Porters Diamond model with PESTEL methodologies and RBV theory, in order to cater to variable, disparate and localised merchandise preferences, desires and needs of their customers. Question 2: In May, 2006, Wal-Mart announced the sale of all its 16 South Korean stores, and shortly thereafter, in July of the same year, the sale of its German operations to Metro A.G.; after eight years of effort to try to make the businesses profitable (Depamphilis, 2009). Unlike its remarkable success in getting it right on its home turf, Wal-Mart could not adapt to the regulatory and cultural differences, as well as the strong labour unions, in Germany (Depamphilis, 2009). The intensity of the German competitors in offering very low price points across product categories and the consumers thrift and prudence was also largely underestimated by the company (Depamphilis, 2009). Various factors like (a) the German shoppers adverse perceptions regarding clerks bagging groceries, (instead of themselves, as per their habitual practice), (b) legal tussles with employees over Wal-Marts policies against employee-supervisor liaisons, (c) the companys inability to proffer extended shopping hours or to sell below cost, (because of German regulations), and (d) its inability to implement cost reductions because of strong unionism, contributed in making the companys German venture a big mistake (Depamphilis, 2009). Wal-Mart forayed into Korea with the acquisition of 4 units, in 1999, from the Metro owned Dutch chain named Macro (Mahajan-Bansal, 2010). Korea is a comparatively established market with the local Emart being the leader in the retail marketplace (Mahajan-Bansal, 2010). Emart was made an acquisition offer by Wal-Mart, which it rejected (Mahajan-Bansal, 2010). The company was also cautioned by Emart that with Korea being a localised market with very specific customer needs and wants, Wal-Marts size and its status as the largest global retailer would not be very relevant in achieving competitive advantage in the Korean marketplace (Mahajan-Bansal, 2010). Wal-Mart entered the market with a bang but could never gain prominence; after seven years it sold its stores (ironically) to Emart and exited the market (Mahajan-Bansal, 2010). In China, on the other hand, the company progressed well. Avoiding major blunders, it has been able to achieve the right mix of localisation of store formats and merchandise mix (Mahajan-Bansal, 2010). Chinas high heterogeneity, with regard to its peoples habits and wants are similar to that of any other developing economy (Mahajan-Bansal, 2010). It has laboured hard to become an esteemed retailer in China, even as it is still too early in the country to realise its full potential (Mahajan-Bansal, 2010). This is important because China and India are at the centre of Wal-Marts global ambitions for Asia (Depamphilis, 2009). Wal-Mart reckons China as a solitary large market, whereas its more successful French competitor Carrefour considers China as a cluster of regional or local markets; Wal-Mart has a centralised sourcing and distribution centre unlike Carrefour (Mahajan-Bansal, 2010). The Chinese prefer to purchase fresh poultry and meat; hence the need for local sourcing to be faster and smarter rather than being centrally sourced (Mahajan-Bansal, 2010). Wal-Mart in China assists local retailer businesses to improve their functioning and service standards in order to integrate better with the local economies (Wal-Mart Group, 2010). Its perseverance in localisation of procurement creates more job opportunities, reposes trust in local producers, and helps in sustaining local economies (Wal-Mart Group, 2010). Wal-Mart treats its Chinese vendors as partners in development. Practically 95% of the goods sold by the company are locally produced by almost 20,000 suppliers (Wal-Mart Group, 2010). Wal-Marts journey in China has been fraught with many challenges, primarily due to the American retailing methodologies followed by the organisation (Gopalkrishnan, 2009). The singular differentiator between Wal-Marts strategies and Carrefours more entrenched adjustment to the Chinese environment lies in it appreciation of and response to local culture and consumer behaviour (Gopalkrishnan, 2009). In China the company possibly needs to understand that heterogeneous Chinese shoppers would possibly be better served by decentralised operations, combined with simultaneous leveraging of its competitive advantages of low prices, quality, and technologically superior logistics (Gopalkrishnan, 2009). Working together with local partners within the regulatory framework and cultural landscape is a critical lesson that appears to have been absorbed and espoused in advancing its Chinese retail footprint (Gopalkrishnan, 2009). Wal-Mart, by exiting the German market, (post the $ 1 billion pre-tax bottom-line hit), and retreating from the Korean marketplace, conveyed to its stakeholders the lessons it learnt on (a) the importance of appreciating cultural and environmental differences in new markets and (b) the need to focus sharply on profitability and returns in its global investment and growth strategy (Workman, D., 2006). Question 3: The widely used PESTEL framework represents an analytical methodology for evaluating the milieu in which individual organisations or industries operate, work and are managed; such an analysis aids in methodically focusing upon and assessing the impact of various environmental forces, namely those that are political, economic, socio-cultural, technological, environmental and legal in nature, upon business organisations or particular industrial segments (Gray, 1999, P 12). The Wal-Mart group scrupulously operates within the political and legal frameworks in all the countries in which it operates; such a strategy can often lead to the emergence of serious challenges, as in Germany where local regulations did not permit the company to extend the weekend hours or to sell below cost (Depamphilis, 2009). The companys expansion into different nations are also dependent on local political conditions and governmental and local regulations, as illustrated by Wal-Marts unsuccessful foray in Indonesia, where it needed the support of Suhartos network to ensure continuance of operations (Mahajan-Bansal, 2010). Apart from such factors organisations have to deal with copious local laws regarding labour and welfare; other trading regulations also affect business operations and need to be complied with, by organisations, their employees and their participating associates. Ecological challenges with regard to environmental protection and use of green production methodologies also need to be diligently targeted above minimum statutory requirements and achieved; Wal-Mart projects itself as a sustainability leader and incorporates participation of all internal and external associates and partners in setting targets for fulfilment of their energy needs (Wal-Mart Group, 2010). Its environmental and green objectives are targeted to be achieved through greater use of renewable sources, encouraging use of environmentally friendly products and working towards zero waste (Wal-Mart Group, 2010). Catastrophic events and fluctuating weather patterns can also challenge operational efficiencies (Wal-Mart Group, 2010). Most global retail players have at one time or another felt the need to factor in challenges relating to country specific general economic conditions, disposable incomes of shoppers, buying patterns and preferences, cost of goods and labour, interest and currency exchange rates, customer debt levels, credit availability and history, fuel and energy prices, insurance costs, et al. (Wal-Mart Group, 2010). Economic challenges, especially in forays into matured markets, include top-line protection, sustained profitability and cash flows; these challenges assume critical proportions, not only due to the intense rivalry and competition in the retail turf, but also due to wafer thin margins and the fairly long gestation period involved in setting up just-in-time inventory and logistics, and best in class infrastructure. The socio-cultural norms of no two nations are alike. This poses immense challenges in conforming to local practices and customs and therefore requires diligent and sustained efforts in satisfying cultural needs; inadequate attention to cultural needs has led to numerous retail failures across the globe; Germany and Korea represent two cases of different cultures that Wal-Mart failed to tackle appropriately (Depamphilis, 2009). Another case in point is the heterogeneous nature of the Chinese population, which mandates local rather than centralised sourcing (Mahajan-Bansal, 2010). Diverse cultural environments prevail even within small countries, on the lines of geographical or other divisions, demanding adherence by business to disparate social and cultural norms. Retail forays into new international marketplaces need implementation of contemporary technology for combating the inherently competitive nature of the industry. Wal-Mart and other major retail players are using RFID (Radio Frequency Identification) technology for product tagging and coding to combat the logistics challenges for procuring, moving, stacking and selling ever increasing volumes and varieties of merchandise across geographies and continents (Stoler, 2006). Additional risks that Wal-Mart could be exposed to in its global businesses could emerge from fiscal and monetary policies and inflation rates of its host countries, political, social and economic instability, adverse tax consequences, and, inter alia, difficulties in enforcing IPRs (Intellectual Property Rights) in non-US countries (Wal-Mart Group, 2010). The mitigation of these challenges and risks essentially lie in diligently adapting to local country-specific and region-specific norms and regulations and in synergising them with proprietary best-in-class expertise in technology and logistics. Such stratagems are required for the progression of glocalisation or transnational objectives and attainment of economic and sustainable growth. Question 4: The management of the Wal-Mart conglomerate employs numerous measures for evaluation of corporate performance, the chief among them being (a) total sales, (b) operating income, (c) comparable store sales, (d) diluted income per share from continuing operations, (e) return on investment and (f) free cash-flow (Wal-Mart Group, 2010). The total sales for the fiscal year ended January 31, 2010, clocked in at $ 401.2 million compared to $ 374.3 million for the previous year, registering a 7.2% growth, following a 8.6% growth in the previous 2008 fiscal (Wal-Mart Group, 2010). Such enhancement in net sales resulted from diverse acquisitions, store sales additions, and the worldwide expansion of business (Wal-Mart Group, 2010). The efficacious management and leveraging of expenses of the company can be measured by operating income, which rose by 3.95 % in fiscal 2009, against an increase of 7.1% in the previous year; this occurrence occurred primarily because of Internationals adverse impact from foreign currency conversion rates, (amounting to $ 2.3 billion) and the Sam Clubs marginal percent decrease, due to increases in operating and overhead expenses (Wal-Mart Group, 2010). Introducing new stores leads necessarily to reduction in sales of existing stores in the vicinity; as per revised capital efficiency computation methodology, the adverse approximate impact on current store sales was 1.1% and 1.5% in fiscals 2009 and 2008 respectively; this impact will abate in future due to intended reduction in opening of new stores (Wal-Mart Group, 2010). The diluted income from continuing businesses increased from $ 3.16 in fiscal 2008 to $ 3.35 per share in fiscal 2009, consequent to income enhancements, combined with repurchase of outstanding quantum of weighted average shares. The corresponding figure for fiscal 2007 was $ 2.92 diluted income per share (Wal-Mart Group, 2010). The Return on Investment (ROI), a critical measurement tool for assessment of efficiency of deployment of assets by the organisation, stood at 19.3% for fiscal 2009 and 19.6% for fiscal 2008. Some of this decrease occurred because of the investment in Chile and the settlement of workers class action lawsuits (Wal-Mart Group, 2010). Free cash flows are net cash flows made available by continuing operations for a period, less the outflows made for purchase of equipment and property during such period, and reflect the capability of organisations to engender additional cash flows from various business segments ; Wal-Marts free cash flows increased from $ 5.7 to 11.6 billion through fiscals 2008 and 2009 respectively (Wal-Mart Group, 2010). A scrutiny of the 5 year financial data reveals that organisational sales increased from $ 281.5 million in fiscal 2005 to $ 401.2 million in fiscal 2009, representing a 42.5% absolute increase (Wal-Mart Group, 2010). A further analysis of the financials reveals that overall net sales realisation per square footage increased by 1.7% from $ 428.2 to $ 435.7 between fiscals 2007 and 2009 respectively (Wal-Mart Group, 2010). It is also important to note that for the Wal-Mart US segment, (which contributed 63.7% of the overall net sales for fiscal 2009), the net sales realisation increased by 3.6% from $ 418.8 to $ 434.0 per square foot between fiscal 2007 and 2009. The average realisation per store in the US increased from $ 65.73 to $ 69.95 million, representing an increase of 6.4% over the same period (Wal-Mart Group, 2010). The above performance analysis of Wal-Marts business segments, vis-à  -vis its strategies, reveals that the group should be able to continue to successfully overcome or sidestep the challenges it must inevitably face in future, considering its worldwide span of operations in 15 diverse global territories. The companys financials reveal that the strength of its balance sheet will continue, barring major risks, to supplement its resources every year in achieving its strategic objectives for the benefit of its stakeholders. Question 5: Wal-Mart forayed into the global marketplace, with the opening of the Sams Club in Mexico, in the 1990s, to revitalise its constrained domestic sales growth; this diversification yielded immense results in terms of growth, in both revenues and earnings, especially after appropriate changes in the companys international strategy were effected in 1999 (Wal-Mart Group, 2007). The company thereafter entered, (in quick succession), Puerto Rico in 1991, Canada in 1994, Brazil and Argentina in 1995, and China in 1996 (Wal-Mart Group, 2007). The subsequent ingress into the UK through the purchase of ASDA, as well as into Japan through Seiyu, furthered its global operations (Wal-Mart Group, 2007). The first part of the companys three-pronged strategy, to unlock the value in their global business, addressed portfolio optimisation in making of correct investments, dissociating from unsuccessful investments, and growing both organically and inorganically (Wal-Mart Group, 2007). The second leg of this international strategy, according to Mitch Slape, Wal-Marts (International Business Development) Vice President, is to leverage global markets to add value through use of all of Wal-Marts resources, competencies, and associations, (Wal-Mart Group, 2007). The year 2007 saw the addition of the third dimension of their strategy, namely, to be triumphant in each of the geographical areas of operation and to have a unique position for eventual generation of value for shareholders. The company, to achieve this, continues to be fixated on the local consumer, relocate know-how, and grow the best international and local talent to enable leveraging the global scale (Wal-Mart Group, 2007). The competition amongst retail companies on the basis of local market power and local scale establishes the branding, cost composition and recall presence for the customer, in all countries; Wal-Mart hurt itself sorely whenever it did not adhere to this principle (Mahajan-Bansal, 2010). With most of the customers, to the first Mexican Wal-Mart store, commuting by buses instead of cars, the companys large Americanised parking-lot was piled up with shopping carts at the end that was closer to the bus stop (Mahajan-Bansal, 2010). The product categories and inventories stacked were attuned to American needs, e.g. golf balls for the lower income level customers (Mahajan-Bansal, 2010). Wal-Mart learnt quickly from these initial and relatively minor errors and bounced back to achieve remarkable success (Mahajan-Bansal, 2010). Bartlett and Ghoshal (1989) aver that the organisation must manage itself to realise the synergies of global assimilation and national receptiveness and learn to thrive in the global arena (Fahy, 1996). In terms of wherewithal, such a theory connotes that the organisation should depend not only on the parent organisations resources (global assimilation) or on the resources of the local company (national receptiveness) but must equally highlight both; it must also effectively ensure two-way transfer of learning between both the companies (Fahy, 1996). Although numerous authors assert the pursuit of a global strategy on the foundation of the industrys internationalisation prospects (Porter 1986; Yip, 1989), there is a divergent view that companies need to merge both the local and global dimensions; this combination is occasionally known as localisation (Main, 1989) (Fahy, 1996). Translated, the transnational solution advocates that global business players assimilate the organisational resources and competencies of both the host and the home country (Fahy, 1996). The primary and widely accepted reason for Wal-Marts success in China, as also in the other countries it has forayed into concerns its ability to, over time, acclimatise its operational, merchandising and marketing stratagems to enable their juxtaposition with the host countrys culture. The pursuit of such a transnational, or glocalisation strategy, has led to the company becoming an entrenched transnational retail player. Wal-Mart has successfully implemented its intended stratagems in growing from one international retail store in 1991 to over 3000 stores in 2007 in 13 non-US markets under 50 diverse banners; with almost 600,000 associates or employees offering goods and services to 49 million consumers every week, it has been growing at a compound rate of 24.7% per annum for the last seven years (Wal-Mart Group, 2007). Question 6: Globalisation has ensured enormous wealth creation worldwide over the last two decades. The unprotected and saturated domestic markets of business organisations have forced them to cross their national borders (Stoler, 2006); this global competition has wrought considerable internal and external benefits to businesses and societies across the world. The direct benefit of quantitative growth has profited Wal-Mart in two critical areas, the first being the considerable economies of scale that Wal-Mart has been able to garner from its worldwide buying clout and second, the benefits that have accrued to it from the exchange of ideas across its global operations (Wal-Mart Group, 2007). Wal-Marts volumes have helped it in extracting deeper discounts from all the local businesses of its multinational vendors, like Proctor Gamble, GE and Unilever; who have their own worldwide operations (Wal-Mart Group, 2007). The flow of ideas across geographies also help in the best practices of one country being imbibed in another; a case in point being the layouts of the wine departments in stores in Argentina being replicated into layouts globally (Wal-Mart Group, 2007). Technology has propelled the use of bleeding edge innovations in ensuring efficient inventory and logistics controls. Radio Frequency Identification (RFID) product coding and tagging , as an alternative to bar codes, for inventory and security purposes, is already in use by large manufacturers and retailers like Wal-Mart and their worldwide vendors (Stoler, 2006). This translates into immense benefits in terms of supremely efficient global tracking, securing and movement of large volumes of merchandise containers by road, sea and air (Stoler, 2006). Wal-Marts use of its competitively advantageous cross-docking logistics system, by ensuring the movement of these tracked goods between two docking stations within forty eight hours, results in nominal inventories and substantial saving of 2 to 3 percent (Fahy, 1996). In a business where low costs and stretched margins are crucial, this system has generated substantial business values and market dominance (Fahy, 1996). The inimitable local and global synergies of bringing together people, communication systems and modes of transportation give Wal-Mart exceptional competitive advantages (Fahy, 1996). The larger implication of the use of these technologies is in facilitating and promoting, rather than in retarding, international trade through addressing of crucial anti-terrorism and security apprehensions (Stoler, 2006). The extensive use of such technologies also implies that customers will soon be able to verify radio-tagged products, know where, when and by whom they were manufactured, the physical components and chemical procedures used in manufacture, the shipment logistics, the dietetic content and , inter alia, their adherence to sustainable development manufacturing methodologies (Stoler, 2006). Such well informed shoppers should further the cause of superior retail management by buying more merchandise than they are content with (Stoler, 2006). The global commodity chain (GCC) approach of Gereffi and Korzeniewicz (1994) looks at the worldwide unification, along value and / or commodity chains, concerning consumption, distribution and production of goods (Dolan, 2004). This diagnostic tool is especially valuable in identifying the vital role that conglomerates like Wal-Mart, GAP and Nike play in managing activities in value chains (Dolan, 2004). Gereffi (1994, 1999) underlined the criticality of the so-called buyer-driven commodity chains, and argued that, in certain business sectors, the large marketers, brand-name companies, and retailers, play a central role in instituting and prodding geographically disseminated manufacturing and supplying systems, without their ownership of such systems (Dolan, 2004). The horticultural value chain pertaining to UK-Africa demonstrates numerous properties of a buyer driven commodity chain (Dolan, 2004). The supermarkets oversee the supply arrangements that cover numerous African nations and not only identify the goods but also the manners of production of such merchandise (Dolan and Humphrey, 2004) (Dolan, 2004). Such supermarkets progressively establish the manufacturing imperatives of the upstream horticultural entities and obliquely impact their assumed employment stratagems (Dolan, 2004). This enables significant and direct benefits to Wal-Mart in terms of display of disparate and locally preferred merchandise on its shelves worldwide, thereby helping it to service its customers better. Assignment 2: Individual Reflective Statement Moon (2004) avers that the stages of the reflective cycle, in the widely used Kolb cycle, (Gibbs. 1988), have been variously described by theorists as (a) the experience, (b) identification of the necessity for a resolution of an issue, (c) explanation of the issue, (d) reassessing and remembering, (e) re-evaluating affections / expressive stage, (f) processing of information and thoughts, (g) the ultimate resolution, likely transformation and action and (h) probable action. The Business Synoptic attempts to analyse, with the global retailer Wal-Mart, as the case study, the main issues of the frameworks used to garner competitive advantage in the global marketplace. The exercise helps in comparing the successful, or otherwise, entries into different foreign markets and in assessing the learning thus achieved, understanding the challenges and risks associated with such ventures, identifying the appropriate performance indicators for enabling the analysis of performance of last five years, assessing the results of such analysis vis-à  -vis the adopted strategies, examining the strategies adopted by the company, and finally deciding whether and why such strategies were and are appropriate, and how globalisation has benefited Wal-Mart. This reflective statement study draws greatly on the available literatures that cover the disparate fields of marketing management, strategic management, retail management, international business, and industrial organisation economics, as also the information available on Wal-Mart in the public domain, both on and off line. The analysis involves the use of primary and secondary information available from sources like the Wal-Mart groups website and from books, magazines, journals, the media and newspapers. Whilst the period of reference for this reflective statement commences in the 1960s, when Wal-Mart was founded, the major part of the analytical period spans from the early 1990s when Wal-Mart established its first overseas venture to the five years from 2004 to 2009, for assessment of financial performance indicators. It is also pertinent to note that adequate care has been taken in making sure that the subject matter under examination is pertinent to the issues under this analysis. During the course of this study, I have found that my reflective skills have developed, though I have sometimes skipped certain stages of the reflective cycle and have revisited them later, whilst, in other cases, I have digressed tangentially and have veered away from the current topic of study. This has, over the course of the study, enabled me to delve into the multi-faceted aspects of the diverse factors, as well as the underlying processes and policies that are involved in the management of huge conglomerates. This has also enabled me to better appreciate the humungous logistics behind the everyday retail experiences of millions of shoppers, including the author, who throng the ubiquitous worldwide superstores. During the course of one such digression, I was disheartened to learn that a multinational can also be susceptible for liabilities that can arise out of the non- compliance of its contracted associates with corporate policies on contract labour. The case study revealed the complex relationships that exist between the business environment and the tactical and strategic policies implemented in business segments, as well as the impact and relevance of such policies in staying competitive in the international marketplace. The study also presented the author with the diverse economic, environmental and social criteria that mandated the present and prospective course of action of an organisation for maintenance of its global supremacy in the retail industry. The study of the literature further clarified the importance of social and cultural influences on inter related business decisions and the resultant prosperity, market penetration and growth. The use of both quantitative and qualitative infor

Saturday, October 12, 2019

Free Essays - Bitter Reality in Landscape for a Good Woman :: Landscape for a Good Woman Essays

Bitter Reality in Landscape for a Good Woman "For my mother, the time of my childhood was the place where the fairly tales failed." (47) The loss of dreams for Edna has resulted in a loss of dreams and fantasy world for her children. The focus on the little mermaid is appropriate. Just as Edna makes the two girls into the tragic figure of the little mermaid by blaming their father for leaving/not leaving them, Edna continually makes her children into either the tragic figures or the villain by blaming them for her shattered dreams. In actuality, she is the pathetic tragic figure, unable to see how her children have helped her financially. She takes her disappointments and failed dreams and puts them onto the girls, as though it is their fault. Simply due to their existence, Edna often seems annoyed with the existence of her daughters. Kay's realization of this fact so early in life is the most distressing part of her story. Bearing the weight of this burden takes away the possibility of the children having dreams and fantasies of their own. Their awareness of this bitter reality makes it truly amazing that she titles this story Landscape for a Good Woman. Both middle and upper class mothers have certainly heard the message throughout their lives that their responsibility is in the caring for and nurturing of their children. This certainly leads to a multitude of tasks above and beyond clothing and feeding, which often result in a loss of freedom for the mother and a sense of enslavement. Breaking out of this pattern which has been expected of women and mothers in particular has been a goal for women for many decades. Being raised in a harsh environment has resulted in Edna naturally having an outlook on life that is quite different from the standard upper middle class belief of the mother being all sacrificing for her children. The emotional ties between mother and child seem to be on the back burner while more immediate needs are tended to. Edna's standards of what it means to be a good mother are entirely different from those of someone from a different class. She denies the upper-class role and defines motherhood in the only way sh e is capable of doing so, and is not damned by those around her for the way she raises her children.

Friday, October 11, 2019

B & Q Marketing Environment

As competition increases in the retail consumer markets, it becomes increasingly necessary for businesses to examine the marketing environment.The following explores B & Q brand, which is a home improvement retailer in the UK. The company functions as a subsidiary of the larger Kingfisher Plc. The report covers the history of B & Q as a company. A macroenvironment analysis and a microenvironment analysis follow this. The analysis models are critiqued based on their application to the market needs, with recommendations for improvement.B & Q CompanyBack in 1960s, home improvement was a pastime for the minority. Professional building supplies were mostly located at builder’s merchants and service provided by large stores was intimidating to the average DIY’er. The first B&Q was opened by Richard Block and David Quayle (whose surname initials later provided the company name) in Portswood Road, Southampton, in Hampshire in 1969. Its mission was to bring value, longer opening hours and a broader product range to everyone (B & Q PLC 2007). By 1979, B&Q had a total of 26 stores (B & Q PLC 2007).Through the early 1980s, B&Q grew rapidly and became part of the Kingfisher Group (B&Q’s parenting company), and by the end of the decade B&Q had expanded to 280 stores and offered customers larger stores and even greater product range (B & Q PLC 2007). In 1995, the first larger format B&Q warehouse store opened and B&Q began opening for business on Sundays (B & Q PLC 2007).The first store outside the UK was opened January 1996, in Taiwan. In 1998, B&Q merged with France’s leading home improvement retailer, Castorama, to become the largest home improvement retailer in Europe (B & Q PLC 2007).B&Q adapted a click-and-mortar approach to stay up to date with technological changes. B&Q’s Web site, www.diy.com, has been transactional since early 2001, providing access 24 hours a day, 7 days a week, offering products, expert advice, inspirational room ideas and ‘how to’ guides, as well as general information on stores (B & Q PLC 2007).The average visiting number on the site has increased tenfold since that date. Their research shows 60,000 to 600,000 visitors a week, 90% of whom visit a store, and 12% of store visitors have already used the site for research prior to their visit (B & Q PLC 2007). This demonstrates a good cross over between the virtual and physical stores (B & Q PLC 2007).B&Q is continuing to evolve its product offer, providing the broader range of products needed to complete home improvement projects and the associated finishing touches, along with existing core DIY products. A wider range of products are available through special order, where goods can be ordered in-store, from a catalogue or online and delivered directly to the consumers home.Macro-Environment (PEST)The marketing macro-environment (Kotler and Keller p 77 2003) is understood as the major forces that exist outside the business domai n. These are the forces that the company must function within, but may have little control over. Kotler and Keller (2003) identify the macro-economic forces as the PEST analysis, which is compromised of political, economical, social and technological forces that place pressure on the business.PoliticalOrganizations today are subject to an increasing number of regulations that entail compliance. Government regulations are sometimes threatening mechanisms for value representation and virtually no support to communication processes that create win/win situations where multiple stakeholder and shareholders can successfully pursue their mutual interests (Deetz, 1995).In addition to various national and international regulations, there are many more rules that stem either from regional or local governments or industry oversight committees. A recent major local political-legal struggle for B & Q is the â€Å"government planning policy that allowed bulky goods retailers to plant themselves in out-of-town parks is being abused by the clothing brands, whose consumers have plenty of space on the high street to swing carrier bags† (Cockram p 58 2003).This resulted in an increase of â€Å"more than  £1m in rent to the cost of a large store† (Cockram p 58 2003). This exemplifies Deetz (1995) contention that government regulations can behave as a threatening mechanism for business.Economical The DIY Industry has maintained high, positive international growth over several decades. In 2006, however, the UK DIY market suffered a profit decline (Horne 2006). This resulted in disappointing financial performance of B&Q and the decline in parent company Kingfisher's profits[1] to  £208 million (Horne p 3 2006).The force of economics has impacted the trends in the do-it-yourself market and increased the cost of building materials industry in the country (Horne 2006). This profit decrease is a direct result of 2005 cost increases, where competition rivalries were co mpeting for a smaller home owners market (Wilkinson p 9 2005). The impact of the housing market is significant because the DIY market caters to homeowners, thus higher cost of living expenses combined with increases in interest rates have a constricting impact on the market, which in turn creates a customer shortage for the UK DIY market (Wilkinson 2005).See Appendices A, B and C for an overview of Housing Market and Kingfisher Stock Value